The Platformisation of Consumer Culture A Digital Methods Guide

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategie...

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Hlavní autoři:	Caliandro, Alessandro, Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Médium:	E-kniha
Jazyk:	angličtina
Vydáno:	Amsterdam Amsterdam University Press 2024 Routledge Taylor & Francis Group
Vydání:	1
Edice:	Digital Studies
Témata:	Computer Science Computers Computing and Information Technology Consumer behavior consumer culture Cultural and media studies Digital Lifestyle and online world: consumer and user guides digital methods Digital or internet economics digital platforms Economics Economics of specific sectors Economics, Finance, Business and Management Electronic Commerce Industry and industrial studies Information technology industries Information technology: general topics Internet Internet guides and online services Internet: general works JBCT1 Media studies: internet, digital media and society marketing Media studies Media, entertainment, information and communication industries platformisation Social media Society and culture: general Society and Social Sciences Technology User Interfaces Digital and Social Media Internet guides and online services digital methods, digital platforms, platformisation, consumer culture, marketing, social media COMPUTERS E-Commerce User Interfaces Electronic Commerce (see also headings under BUSINESS & ECONOMICS South AUP Wetenschappelijk Media studies: internet, digital media and society Internet: general works Science and Technology Internet and WWW industries Media Studies Digital or internet economics General Internet Film, Media, and Communication marketing consumer culture digital methods platformisation digital platforms social media
ISBN:	9463729569, 9789463729567, 9781041188711, 1041188714, 9789048555109, 9048555108
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Front Matter Table of Contents I.: Introduction [II. Introduction] 1.: Consuming Nostalgia on Facebook 2.: YouTube and the Radicalisation (?) of Consumption 3.: The Platformisation of Music Genres on Spotify 4.: Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture 5.: Instagram Influencers at the Crossroads between Publics and Communities 6.: Assessing the Impact of Kitchen Nightmares through TripAdvisor 7.: Thinking of the Same Place: 8.: Ephemeral Content and Ephemeral Consumption on TikTok III.: Conclusion: Bibliography About the Authors Index Back Matter
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- I: Introduction -- II: Methodological Framework -- 1: Consuming Nostalgia on Facebook -- 2: YouTube and The Radicalisation (?) of Consumption -- 3: The Platformisation of Music Genres on Spotify -- 4: Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture -- 5: Instagram Influencers at the Crossroads Between Publics and Communities -- 6: Assessing the Impact of Kitchen Nightmares Through TripAdvisor -- 7: Thinking of the Same Place: The Trivialisation of the Sharing Economy on Airbnb -- 8: Ephemeral Content and Ephemeral Consumption on TikTok -- III: Conclusion: Platforms and Consumer Research. What Next? -- Bibliography -- About the Authors -- Index