The Platformisation of Consumer Culture A Digital Methods Guide

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategie...

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Bibliographic Details
Main Authors: Caliandro, Alessandro, Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Format: eBook
Language:English
Published: Amsterdam Amsterdam University Press 2024
Routledge
Taylor & Francis Group
Edition:1
Series:Digital Studies
Subjects:
Computer Science
Computers
Computing and Information Technology
Consumer behavior
consumer culture
Cultural and media studies
Digital Lifestyle and online world: consumer and user guides
digital methods
Digital or internet economics
digital platforms
Economics
Economics of specific sectors
Economics, Finance, Business and Management
Electronic Commerce
Industry and industrial studies
Information technology industries
Information technology: general topics
Internet
Internet guides and online services
Internet: general works
JBCT1 Media studies: internet, digital media and society
marketing
Media studies
Media, entertainment, information and communication industries
platformisation
Social media
Society and culture: general
Society and Social Sciences
Technology
User Interfaces
Digital and Social Media
Internet guides and online services
digital methods, digital platforms, platformisation, consumer culture, marketing, social media
COMPUTERS
E-Commerce
User Interfaces
Electronic Commerce (see also headings under BUSINESS & ECONOMICS
South
AUP Wetenschappelijk
Media studies: internet, digital media and society
Internet: general works
Science and Technology
Internet and WWW industries
Media Studies
Digital or internet economics
General
Internet
Film, Media, and Communication
marketing
consumer culture
digital methods
platformisation
digital platforms
social media
ISBN:9463729569, 9789463729567, 9781041188711, 1041188714, 9789048555109, 9048555108
Online Access:Get full text
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Description
Summary:This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).
Bibliography:MODID-d66f183fd58:Amsterdam University Press
ISBN:9463729569
9789463729567
9781041188711
1041188714
9789048555109
9048555108
DOI:10.5117/9789463729567