Implementing generative AI chatbots as a decision aid for enhanced values clarification exercises in online business ethics education

Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisio...

Full description

Saved in:
Bibliographic Details
Published in:Educational Technology ＆ Society Vol. 27; no. 3; pp. 356 - 373
Main Author: Hu, Yung-Hsiang
Format: Journal Article
Language:English
Published: International Forum of Educational Technology ＆ Society 01.07.2024
International Forum of Educational Technology & Society, National Taiwan Normal University, Taiwan
International Forum of Educational Technology & Society
Subjects:
ai learning companions
Artificial intelligence
Business ethics
chatbot
decision aids
Educational aspects
generative ai
Generative artificial intelligence in education: Theories, technologies, and application
Methods
Online education
Values
values clarification
Taiwan
Chatbot
Values clarification
Generative AI
Decision aids
AI learning companions
ISSN:1176-3647, 1436-4522, 1436-4522
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Abstract Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested designing values deliberation exercises based on moral dilemma scenarios to help students to identify their values system. However, such exercises are challenging to complete for most teachers and students. Therefore, the development of artificial intelligence (AI)-supported decision aids is warranted. Studies have revealed that using a one-on-one interactive chatbot is a feasible learning strategy for improving the dialectic skills of students. Thus, this study proposed a human-machine learning framework that helps students to perform values clarification in the context of moral dilemmas. To assess the effectiveness of the framework, the present study incorporated the chatbot Chat Generative Pre-trained Transformer into the business ethics course of a university to develop a generative-AI-chatbot-assisted VCE (GAIC-VCE) system for university students. In total, 70 university students were recruited and divided into an experimental group and a control group. The experimental group completed GAIC-VCEs, whereas the control group completed conventional VCEs. The results revealed that the GAIC-VCE system effectively improved the experimental-group students' ethical self-efficacy and ethical decision-making confidence and reduced their decisional conflicts.
AbstractList Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested designing values deliberation exercises based on moral dilemma scenarios to help students to identify their values system. However, such exercises are challenging to complete for most teachers and students. Therefore, the development of artificial intelligence (AI)-supported decision aids is warranted. Studies have revealed that using a one-on-one interactive chatbot is a feasible learning strategy for improving the dialectic skills of students. Thus, this study proposed a human–machine learning framework that helps students to perform values clarification in the context of moral dilemmas. To assess the effectiveness of the framework, the present study incorporated the chatbot Chat Generative Pre-trained Transformer into the business ethics course of a university to develop a generative-AI-chatbot-assisted VCE (GAIC-VCE) system for university students. In total, 70 university students were recruited and divided into an experimental group and a control group. The experimental group completed GAIC-VCEs, whereas the control group completed conventional VCEs. The results revealed that the GAIC-VCE system effectively improved the experimental-group students’ ethical self-efficacy and ethical decision-making confidence and reduced their decisional conflicts.
Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested designing values deliberation exercises based on moral dilemma scenarios to help students to identify their values system. However, such exercises are challenging to complete for most teachers and students. Therefore, the development of artificial intelligence (AI)-supported decision aids is warranted. Studies have revealed that using a one-on-one interactive chatbot is a feasible learning strategy for improving the dialectic skills of students. Thus, this study proposed a human-machine learning framework that helps students to perform values clarification in the context of moral dilemmas. To assess the effectiveness of the framework, the present study incorporated the chatbot Chat Generative Pre-trained Transformer into the business ethics course of a university to develop a generative-AI-chatbot -assisted VCE (GAIC-VCE) system for university students. In total, 70 university students were recruited and divided into an experimental group and a control group. The experimental group completed GAIC-VCEs, whereas the control group completed conventional VCEs. The results revealed that the GAIC-VCE system effectively improved the experimental-group students' ethical self-efficacy and ethical decision-making confidence and reduced their decisional conflicts. Keywords: Generative AI, Chatbot, Values clarification, Decision aids, AI learning companions
Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret. Scholars have suggested designing values deliberation exercises based on moral dilemma scenarios to help students to identify their values system. However, such exercises are challenging to complete for most teachers and students. Therefore, the development of artificial intelligence (AI)-supported decision aids is warranted. Studies have revealed that using a one-on-one interactive chatbot is a feasible learning strategy for improving the dialectic skills of students. Thus, this study proposed a human-machine learning framework that helps students to perform values clarification in the context of moral dilemmas. To assess the effectiveness of the framework, the present study incorporated the chatbot Chat Generative Pre-trained Transformer into the business ethics course of a university to develop a generative-AI-chatbot-assisted VCE (GAIC-VCE) system for university students. In total, 70 university students were recruited and divided into an experimental group and a control group. The experimental group completed GAIC-VCEs, whereas the control group completed conventional VCEs. The results revealed that the GAIC-VCE system effectively improved the experimental-group students' ethical self-efficacy and ethical decision-making confidence and reduced their decisional conflicts.
Audience Academic
Author Yung-Hsiang Hu
Author_xml – sequence: 1
  givenname: Yung-Hsiang
  surname: Hu
  fullname: Hu, Yung-Hsiang
BookMark eNptUtuKFDEQbWQFd1c_QQn4og8z5tad9OOwrDqw6ILzHqrTlZkMPcmS9Cz6Af635bYIgiTUCafOKUJVXTUXKSdsmjeCrxUXvfhwu_u2llxqbpw079T79e6ey2fNpdCqW-lWygt6C9OtVKfNi-aq1iPnkuuOXzY_t6eHCU-Y5pj2bI8JC8zxEdlmy_wB5iHPlQFdNqKPNebEII4s5MIwHSB5HNkjTGeszE9QYoie_KTC71jIQHxMLKcpJmTDuRLUynA-RE8wnhf1y-Z5gKniqz943ew-3u5uPq_uvn7a3mzuVqBaO1PsAZUPxnsU2oKyUnkN3g8cAygYueik73o74GgG5BBa8HagJhkgUNfNdik7Zji6hxJPUH64DNE9EbnsHZQ5-gkdF7ZHabwcOqUV6gECF20_UJtD22pLtd4utfZA8phCngv4U6zebSxXHe_bviXV-j8qOiOeoqc5hkj8P4bXi-FY51z-_lFbYw1Xv_NmyUMscY7umM8lUcvcPW2AFFIqGq378rQOSvScc-0oEP8L-NKquw
ContentType Journal Article
Copyright COPYRIGHT 2024 International Forum of Educational Technology & Society
Copyright_xml – notice: COPYRIGHT 2024 International Forum of Educational Technology & Society
DBID 188
DOA
DOI 10.30191/ETS.202407_27(3).TP02
DatabaseName Chinese Electronic Periodical Services (CEPS)
DOAJ Directory of Open Access Journals
DatabaseTitleList




Database_xml – sequence: 1
  dbid: DOA
  name: DOAJ Directory of Open Access Journals
  url: https://www.doaj.org/
  sourceTypes: Open Website
DeliveryMethod fulltext_linktorsrc
Discipline Education
EISSN 1436-4522
EndPage 373
ExternalDocumentID oai_doaj_org_article_0189e27c2b6343e4baf0159b024f5548
A803609595
48787035
P20221223002_N202403190004_00022
GeographicLocations Taiwan
GeographicLocations_xml – name: Taiwan
GroupedDBID -W8
0-V
0S8
188
29G
2UF
2WC
3V.
5GY
5VS
8FE
8FG
8FQ
8G5
AAFWJ
AAGJD
AAHSB
AAKPC
ABBHK
ABCFB
ABDBF
ABIVO
ABOPQ
ABUWG
ACGFO
ACHQT
ACUHS
ADBBV
ADDVE
ADMLS
ADNHR
AEUPB
AFDYH
AFKRA
AFPKN
AINHJ
ALMA_UNASSIGNED_HOLDINGS
ALSLI
ARALO
ARAPS
AZQEC
BCNDV
BENPR
BGLVJ
BPHCQ
CCPQU
CDVRH
CJNVE
CNMHZ
DWQXO
E3Z
EAD
EAP
EAS
EBS
EDJ
EJD
EMK
ESX
FRA
GNUQQ
GROUPED_DOAJ
GUQSH
HCIFZ
IAO
IER
IPSME
ISE
ISN
ITC
JAAYA
JBMMH
JENOY
JHFFW
JKQEH
JLEZI
JLXEF
JPL
JSODD
JST
K6V
K7-
M0N
M0P
M2O
M3F
M~E
OK1
P2P
P62
PIMPY
PQEDU
PQQKQ
PROAC
PV9
QF4
QM7
QN7
RNS
RZL
SA0
TR2
XH6
XSB
OVT
PHGZM
PHGZT
UZ2
AFFHD
BAIFH
BBTPI
PQGLB
ID FETCH-LOGICAL-a358t-a39ae3cf7cce148a3823c4accb0efa3ad0162c698bed7be0af5ac8b0197a8b03
IEDL.DBID DOA
ISICitedReferencesCount 8
ISICitedReferencesURI http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=001364666000002&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
ISSN 1176-3647
1436-4522
IngestDate Tue Oct 14 19:08:39 EDT 2025
Tue Nov 11 10:56:44 EST 2025
Tue Nov 04 18:19:13 EST 2025
Thu Jul 03 21:44:02 EDT 2025
Tue Feb 18 00:56:09 EST 2025
IsDoiOpenAccess true
IsOpenAccess true
IsPeerReviewed true
IsScholarly true
Issue 3
Keywords Chatbot
Values clarification
Generative AI
Decision aids
AI learning companions
Language English
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-a358t-a39ae3cf7cce148a3823c4accb0efa3ad0162c698bed7be0af5ac8b0197a8b03
OpenAccessLink https://doaj.org/article/0189e27c2b6343e4baf0159b024f5548
PageCount 18
ParticipantIDs doaj_primary_oai_doaj_org_article_0189e27c2b6343e4baf0159b024f5548
gale_infotracmisc_A803609595
gale_infotracacademiconefile_A803609595
jstor_primary_48787035
airiti_journals_P20221223002_N202403190004_00022
PublicationCentury 2000
PublicationDate 2024-07-01
PublicationDateYYYYMMDD 2024-07-01
PublicationDate_xml – month: 07
  year: 2024
  text: 2024-07-01
  day: 01
PublicationDecade 2020
PublicationTitle Educational Technology ＆ Society
PublicationYear 2024
Publisher International Forum of Educational Technology ＆ Society
International Forum of Educational Technology & Society, National Taiwan Normal University, Taiwan
International Forum of Educational Technology & Society
Publisher_xml – name: International Forum of Educational Technology ＆ Society
– name: International Forum of Educational Technology & Society, National Taiwan Normal University, Taiwan
– name: International Forum of Educational Technology & Society
SSID ssj0020460
Score 2.4295669
Snippet Ethical decision-making is challenging for most students. Values clarification exercises (VCEs) can help reduce decisional conflicts and feelings of regret....
SourceID doaj
gale
jstor
airiti
SourceType Open Website
Aggregation Database
Publisher
StartPage 356
SubjectTerms ai learning companions
Artificial intelligence
Business ethics
chatbot
decision aids
Educational aspects
generative ai
Generative artificial intelligence in education: Theories, technologies, and application
Methods
Online education
Values
values clarification
Title Implementing generative AI chatbots as a decision aid for enhanced values clarification exercises in online business ethics education
URI https://www.airitilibrary.com/Article/Detail/P20221223002-N202403190004-00022
https://www.jstor.org/stable/48787035
https://doaj.org/article/0189e27c2b6343e4baf0159b024f5548
Volume 27
WOSCitedRecordID wos001364666000002&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
journalDatabaseRights – providerCode: PRVAON
  databaseName: DOAJ Directory of Open Access Journals
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: DOA
  dateStart: 19980101
  isFulltext: true
  titleUrlDefault: https://www.doaj.org/
  providerName: Directory of Open Access Journals
– providerCode: PRVHPJ
  databaseName: ROAD: Directory of Open Access Scholarly Resources
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: M~E
  dateStart: 19980101
  isFulltext: true
  titleUrlDefault: https://road.issn.org
  providerName: ISSN International Centre
– providerCode: PRVPQU
  databaseName: Advanced Technologies & Aerospace Database
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: P5Z
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/hightechjournals
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Canadian Business & Current Affairs Database
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: 8FQ
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/cbcacomplete
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Education Database
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: M0P
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/education
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: ProQuest Central
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: BENPR
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: https://www.proquest.com/central
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: ProQuest Computer Science Database (NC LIVE)
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: K7-
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: http://search.proquest.com/compscijour
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Publicly Available Content Database
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: PIMPY
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: http://search.proquest.com/publiccontent
  providerName: ProQuest
– providerCode: PRVPQU
  databaseName: Research Library
  customDbUrl:
  eissn: 1436-4522
  dateEnd: 99991231
  omitProxy: false
  ssIdentifier: ssj0020460
  issn: 1176-3647
  databaseCode: M2O
  dateStart: 20040101
  isFulltext: true
  titleUrlDefault: https://search.proquest.com/pqrl
  providerName: ProQuest
link http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV09b9swECWKIEOXok0b1G0a3FCg7aBGFiVLHJ3ARjvUNVAP2YgjdUq8KIWl5B_kf-eOpINk6lLAkAFJIA7H432Ix_eU-uxm2nPW4TKjO5eVJH6Qo2ZWYEkdVTVHBRfIJurVqrm8NOsnVF_SExbhgaPizvJpY6iofcGjlppKhx1HMOM4tnQcCsMxX8569sVUKrVkuy_SqswyQUiPZ4PZmM30bLH5w3WhVDK2qL_qb983a_mocohbgRFK2P2PHvppl2KIOcvX6lVKFmEehXyjXlB_JDzLqSfjrboP4L6h46e_gqsAIS3-C-Y_wV_j6G7GAZB_0CYuHcBtC5yoAvXXYfMfBO6bBvBc4krbUBgZ9kxMA2x7iGgakPgqB6DQIw-0l-Od2iwXm4sfWSJWyFBXzchXg6R9V3tPXA6h7AX6Er13OXWoseU8sPAz0zhqa0c5dhX6xrH2auQ_fawO-pue3iswLT9rjTYVdaXn0NbO3NQJR1WueeBmovKoVpuWxmDXrHuOl1z65IVdhYlgNyC5pQ1oPBN1LhNg_0a0DSv41-EGW4VNVmH_ZRUT9UWmz8oqHXfoMR02YKkF78rOG47c8gm0mqiTZ2_y6vLPHh8HA3gUhws8dnG6-vA_xPyoXooCYvvviToYd7f0SR36u3E77E6DSfP1V_H7AVtx90s
linkProvider Directory of Open Access Journals
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Implementing+generative+AI+chatbots+as+a+decision+aid+for+enhanced+values+clarification+exercises+in+online+business+ethics+education&rft.jtitle=Educational+technology+%26+society&rft.au=Hu%2C+Yung-Hsiang&rft.date=2024-07-01&rft.pub=International+Forum+of+Educational+Technology+%26+Society&rft.issn=1436-4522&rft.volume=27&rft.issue=3&rft.spage=356&rft_id=info:doi/10.30191%2FETS.202407_27%283%29.TP02&rft.externalDocID=A803609595
thumbnail_m http://cvtisr.summon.serialssolutions.com/2.0.0/image/custom?url=https%3A%2F%2Fwww.airitilibrary.com%2Fjnltitledo%2FP20221223002-c.jpg