Beyond the Usability Lab - Conducting Large-Scale Online User Experience Studies

Online usability testing allows usability practitioners to get simultaneous feedback about their web and software applications from 1,000s of users. This book offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wea...

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Bibliographic Details
Main Authors: Albert, Bill, Tullis, Tom, Tedesco, Donna
Format: eBook Book
Language:English
Published: Burlington, Mass Elsevier 2010
Morgan Kaufmann
Elsevier Science & Technology
Edition:1
Subjects:
ISBN:9780123748928, 0123748925
Online Access:Get full text
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Summary:Online usability testing allows usability practitioners to get simultaneous feedback about their web and software applications from 1,000s of users. This book offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques.
Bibliography:Includes bibliographical references (p. 305-306) and index
Available also in a print ed.
Mode of access: Internet via World Wide Web.
Title from title screen.
ISBN:9780123748928
0123748925