Social Media Recruitment and Online Data Collection: A Beginner's Guide and Best Practices for Accessing Low-Prevalence and Hard-to-Reach Populations

One facet of the growing social media phenomenon is the opportunity to directly appeal to prospective research participants. An example of this is Facebook advertising to defined populations. In conjunction with online data collection, social media advertising can simplify and accelerate data collec...

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Bibliographic Details
Published in:	Canadian psychology = Psychologie canadienne Vol. 55; no. 4; pp. 240 - 249
Main Authors:	King, David B., O'Rourke, Norm, DeLongis, Anita
Format:	Journal Article
Language:	English
Published:	Educational Publishing Foundation 01.11.2014
Subjects:	Advertising Best Practices Data Collection Experimental Subjects Human Incentives Online Social Networks Social Media technologie recrutement de sujets médias sociaux participant recruitment collecte de données technology data collection social media Facebook
ISBN:	1433819899, 9781433819896
ISSN:	0708-5591, 1878-7304
Online Access:	Get full text
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