A Systematic Framework for Sentiment Identification by Modeling User Social Effects

Social media is becoming a major and popular technological platform that allows users to express personal opinions toward the subjects with shared interests. Identifying the sentiments of these social media data can help users make informed decisions. Existing research mainly focus on developing alg...

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Vydáno v:2014 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT) Ročník 2; s. 172 - 179
Hlavní autoři: Zhang, Kunpeng, Yang, Yi, Sun, Aaron, Liu, Hengchang
Médium: Konferenční příspěvek
Jazyk:angličtina
Vydáno: IEEE 01.08.2014
Témata:
Collaboration
collaborative filtering
Educational institutions
Facebook
Media
Message systems
Motion pictures
peer influence
Sentiment
social effects
Twitter
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Shrnutí:Social media is becoming a major and popular technological platform that allows users to express personal opinions toward the subjects with shared interests. Identifying the sentiments of these social media data can help users make informed decisions. Existing research mainly focus on developing algorithms by mining textual information in social media. However, none of them collectively consider the relationships among heterogeneous social entities. Since users interact with social brands in social platforms, their opinions on specific topics are inevitably dependent on many social effects such as user preference on topics, peer influence, user profile information, etc. In this paper, we present a systematic framework to identify sentiments by incorporating user social effects besides textual information. We apply distributed item-based collaborative filtering technique to estimate user preference. Our experiments, conducted on large datasets from current major social platforms, such as Facebook, Twitter, Amazon.com, and Flyertalk.com, demonstrate that incorporating those user social effects can significantly improve sentiment identification accuracy.
DOI:10.1109/WI-IAT.2014.95