Multimodal Performance and Interaction in Focus Groups

Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving be...

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Bibliographic Details
Main Authors: Gilbert, Kristin Enola, Matoesian, Gregory
Format: eBook Book
Language:English
Published: Netherlands John Benjamins Publishing Company 2021
John Benjamins
Edition:1
Series:Discourse Approaches to Politics, Society and Culture
Subjects:
Communication Studies
Community policing > United States > Evaluation
Discourse studies
Focus groups > United States
Gesture Studies
LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
Language. Philosophy and theory
Police-community relations > United States
Pragmatics
Speech and gesture
Discourse studies
Communication Studies
Gesture Studies
Pragmatics
ISBN:9789027260208, 9027260206, 9027208379, 9789027208378
Online Access:Get full text
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Summary:Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving beyond a narrow preoccupation with topic talk, Gilbert and Matoesian take a novel direction to focus group analysis. They address how multimodal resources - the integration of speech, gesture, gaze, and posture - orchestrate communal relations and professional identities, linking macro orders of space-time to microcosmic action in a focus group evaluation of community policing training. They conceptualize assessment as an evaluation ritual, a sociocultural reaffirmation of collective identity and symbolic maintenance of professional boundary enacted in aesthetically patterned oratory. In the wake of social unrest and citizen disillusionment with policing practice, Gilbert and Matoesian argue that processes of multimodal interaction provide a critical direction for focus group evaluation of police reforms. Their book will be of interest to researchers who study focus group interviews, gesture, language and culture, and policing reform.
Bibliography:Includes bibliographical references and index
ISBN:9789027260208
9027260206
9027208379
9789027208378
DOI:10.1075/dapsac.90