Influencer Politics At the Intersection of Personal, Political, and Promotional

Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the...

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Bibliographische Detailangaben
Hauptverfasser: Arnesson, Johanna, Reinikainen, Hanna
Format: E-Book Buch
Sprache:Englisch
Veröffentlicht: Berlin/Boston De Gruyter 2024
Walter de Gruyter GmbH
Ausgabe:1
Schriftenreihe:De Gruyter Contemporary Social Sciences
Schlagworte:
Affective Economies
affektive Ökonomie
Branding
Business and Management
Communication studies
Digital Media
Economics, Finance, Business and Management
Influencer
influencer politics
Influencers
influerare
Interdisciplinary studies
Internet and digital media: arts and performance
marketing
marknadsföring
media and communication studies
medie- och kommunikationsvetenskap
Neue Medien
Online marketing / Social media marketing
Performing arts
Political Communication
political influencers
political science
POLITICAL SCIENCE / General
politics
politik
politikvetenskap
Politische Kommunikation
politiska influencers
politiska influerare
Public relations
Reference, Information and Interdisciplinary subjects
Sales and marketing
Social Media
Social Media Influencers
SOCIAL SCIENCE / General
SOCIAL SCIENCE / Sociology / General
sociologi
Sociology
The Arts
Affective Economies
Influencers
affektive Ökonomie
Social Media
Influencer
Digital Media
Political Communication
Branding
Neue Medien
Politische Kommunikation
ISBN:3111035603, 9783111036106, 3111036103, 9783111035604, 3111036154, 9783111036151
ISSN:2747-5689
Online-Zugang:Volltext
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Inhaltsangabe:
  • Intro -- Acknowledgements -- Table of Contents -- Influencer politics: An introduction -- From beauty to ballots -- "Remember to vote!" -- The influencer political communicators dream of -- Election influencers on TikTok -- A human behind the politics? -- Greenfluencers and environmental advocacy -- Tears and body insecurities -- Body and beauty pressures in the Norwegian influencer industry -- Instagram as an affective battlefield -- Contributors -- Index
  • A human behind the politics?
  • Nils S. Borchers --
  • Contributors --
  • Mathilde Hogsnes, Tor-Morten Grønli --
  • Mattias Ekman, Andreas Widholm --
  • Index
  • Tears and body insecurities
  • Johanna Arnesson --
  • Acknowledgements --
  • Table of Contents --
  • Body and beauty pressures in the Norwegian influencer industry
  • Instagram as an affective battlefield
  • Ida Vikøren Andersen, Moa Eriksson Krutrök --
  • Essi Pöyry, Hanna Reinikainen --
  • Influencer politics: An introduction
  • Louise Yung Nielsen, Mette Lykke Nielsen --
  • Johanna Arnesson, Hanna Reinikainen --
  • Greenfluencers and environmental advocacy
  • From beauty to ballots
  • Remember to vote!
  • Election influencers on TikTok
  • Christina Grandien, Johanna Arnesson --
  • Frontmatter --
  • The influencer political communicators dream of
  • Nuppu Pelevina, Oksana Domina, Salla-Maaria Laaksonen --