Influencer Politics At the Intersection of Personal, Political, and Promotional

Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the...

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Hlavní autoři: Arnesson, Johanna, Reinikainen, Hanna
Médium: E-kniha Kniha
Jazyk:angličtina
Vydáno: Berlin/Boston De Gruyter 2024
Walter de Gruyter GmbH
Vydání:1
Edice:De Gruyter Contemporary Social Sciences
Témata:
Affective Economies
affektive Ökonomie
Branding
Business and Management
Communication studies
Digital Media
Economics, Finance, Business and Management
Influencer
influencer politics
Influencers
influerare
Interdisciplinary studies
Internet and digital media: arts and performance
marketing
marknadsföring
media and communication studies
medie- och kommunikationsvetenskap
Neue Medien
Online marketing / Social media marketing
Performing arts
Political Communication
political influencers
political science
POLITICAL SCIENCE / General
politics
politik
politikvetenskap
Politische Kommunikation
politiska influencers
politiska influerare
Public relations
Reference, Information and Interdisciplinary subjects
Sales and marketing
Social Media
Social Media Influencers
SOCIAL SCIENCE / General
SOCIAL SCIENCE / Sociology / General
sociologi
Sociology
The Arts
Affective Economies
Influencers
affektive Ökonomie
Social Media
Influencer
Digital Media
Political Communication
Branding
Neue Medien
Politische Kommunikation
ISBN:3111035603, 9783111036106, 3111036103, 9783111035604, 3111036154, 9783111036151
ISSN:2747-5689
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Popis
Shrnutí:Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture.
ISBN:3111035603
9783111036106
3111036103
9783111035604
3111036154
9783111036151
ISSN:2747-5689
DOI:10.1515/9783111036106