Influencer Politics At the Intersection of Personal, Political, and Promotional
Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the...
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| Hlavní autori: | , |
|---|---|
| Médium: | E-kniha Kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Berlin/Boston
De Gruyter
2024
Walter de Gruyter GmbH |
| Vydanie: | 1 |
| Edícia: | De Gruyter Contemporary Social Sciences |
| Predmet: | |
| ISBN: | 3111035603, 9783111036106, 3111036103, 9783111035604, 3111036154, 9783111036151 |
| ISSN: | 2747-5689 |
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| Abstract | Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture. |
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| AbstractList | Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. A key question is how core ideas of influencer culture – authenticity, intimacy, commercialism, and self-branding – shape the ways in which politics are expressed and understood in this context, as well as opens up space for new ways of connecting and interacting with the public. It also highlights the way that influencer culture itself is infused with politics, where issues of, for example, empowerment and exploitation are articulated and discussed in different ways. The book is the result of a common interest among researchers engaged in work on political aspects of influencer marketing and influencer culture from critical, cultural, and strategic perspectives, and offers a range of case studies devoted to both the promises and limitations of influencer politics.
A unique overview of influencer politics and its different dimensions.
Contributions from leading scholars in the field.
Addresses questions of power, politics and influence that are widely discussed in the public sphere globally. Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. A key question is how core ideas of influencer culture – authenticity, intimacy, commercialism, and self-branding – shape the ways in which politics are expressed and understood in this context, as well as opens up space for new ways of connecting and interacting with the public. It also highlights the way that influencer culture itself is infused with politics, where issues of, for example, empowerment and exploitation are articulated and discussed in different ways. The book is the result of a common interest among researchers engaged in work on political aspects of influencer marketing and influencer culture from critical, cultural, and strategic perspectives, and offers a range of case studies devoted to both the promises and limitations of influencer politics. Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a particular party or ideology. Politicians may also socialize with influencers or adopt similar strategies. Drawing on examples from the Nordic countries, the promises and limitations of 'influencer policy' were discussed, and how political and promotional content coincide in culture. |
| Author | Arnesson, Johanna Reinikainen, Hanna |
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| Editor | Arnesson, Johanna Reinikainen, Hanna |
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| Keywords | Affective Economies Influencers affektive Ökonomie Social Media Influencer Digital Media Political Communication Branding Neue Medien Politische Kommunikation |
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| Snippet | Social media influencers are seen as political and promotional actors in today's digital media. Some engage in specific causes, while others publicly support a... Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal,... |
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| SubjectTerms | Affective Economies affektive Ökonomie Branding Business and Management Communication studies Digital Media Economics, Finance, Business and Management Influencer influencer politics Influencers influerare Interdisciplinary studies Internet and digital media: arts and performance marketing marknadsföring media and communication studies medie- och kommunikationsvetenskap Neue Medien Online marketing / Social media marketing Performing arts Political Communication political influencers political science POLITICAL SCIENCE / General politics politik politikvetenskap Politische Kommunikation politiska influencers politiska influerare Public relations Reference, Information and Interdisciplinary subjects Sales and marketing Social Media Social Media Influencers SOCIAL SCIENCE / General SOCIAL SCIENCE / Sociology / General sociologi Sociology The Arts |
| Subtitle | At the Intersection of Personal, Political, and Promotional |
| TableOfContents | Intro -- Acknowledgements -- Table of Contents -- Influencer politics: An introduction -- From beauty to ballots -- "Remember to vote!" -- The influencer political communicators dream of -- Election influencers on TikTok -- A human behind the politics? -- Greenfluencers and environmental advocacy -- Tears and body insecurities -- Body and beauty pressures in the Norwegian influencer industry -- Instagram as an affective battlefield -- Contributors -- Index A human behind the politics? Nils S. Borchers -- Contributors -- Mathilde Hogsnes, Tor-Morten Grønli -- Mattias Ekman, Andreas Widholm -- Index Tears and body insecurities Johanna Arnesson -- Acknowledgements -- Table of Contents -- Body and beauty pressures in the Norwegian influencer industry Instagram as an affective battlefield Ida Vikøren Andersen, Moa Eriksson Krutrök -- Essi Pöyry, Hanna Reinikainen -- Influencer politics: An introduction Louise Yung Nielsen, Mette Lykke Nielsen -- Johanna Arnesson, Hanna Reinikainen -- Greenfluencers and environmental advocacy From beauty to ballots Remember to vote! Election influencers on TikTok Christina Grandien, Johanna Arnesson -- Frontmatter -- The influencer political communicators dream of Nuppu Pelevina, Oksana Domina, Salla-Maaria Laaksonen -- |
| Title | Influencer Politics |
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