Googlization of everything and why we should worry

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and...

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Bibliographic Details
Main Author: Vaidhyanathan, Siva
Format: eBook Book
Language:English
Published: Berkeley University of California Press 2011
Univ. of California Press
Edition:1st ed.
Subjects:
Computer Technology
Google (Firm)
Internet
Internet > Social aspects
Internet industry
Internet industry > Social aspects
Nonfiction
Popular Culture
Social aspects
SOCIAL SCIENCE
Sozialer Wandel
Suchmaschine
ISBN:0520948696, 9780520258822, 0520258827, 9780520948693
Online Access:Get full text
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Summary:In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be Evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Bibliography:0520948696 (e-book)
9780520258822 (cloth : alk. paper)
0520258827 (cloth : alk. paper)
9780520948693 (e-book)
Includes bibliographical references and index
Electronic reproduction. Oakland : University of California Press, 2011. Requires the Libby app or a modern web browser.
ISBN:0520948696
9780520258822
0520258827
9780520948693
DOI:10.1525/9780520952454