Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third editio...

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Bibliographische Detailangaben
Hauptverfasser: Albert, Bill, Tullis, Tom
Format: E-Book
Sprache:Englisch
Veröffentlicht: Morgan Kaufmann 08.02.2022
Ausgabe:3rd edition
Schriftenreihe:Interactive Technologies
Schlagworte:
ISBN:9780128180808, 0128180803
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
ISBN:9780128180808
0128180803
DOI:10.1016/C2018-0-00693-3