Meggs' history of graphic design
The bestselling graphic design reference, updated for the digital age Meggs′ History of Graphic Design is the industry′s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough t...
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| Médium: | E-kniha |
| Jazyk: | angličtina |
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Newark
Wiley
01.01.2016
John Wiley & Sons, Incorporated Wiley-Blackwell |
| Vydání: | 6th ed |
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| ISBN: | 1118772059, 9781118772058 |
| On-line přístup: | Získat plný text |
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| Abstract | The bestselling graphic design reference, updated for the digital age
Meggs′ History of Graphic Design is the industry′s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.
Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:
The latest key developments in web, multimedia, and interactive design
Expanded coverage of design in Asia and the Middle East
Emerging design trends and technologies
Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
Extensive ancillary materials including an instructor′s manual, expanded image identification banks, flashcards, and quizzes
You can′t master a field without knowing the history. Meggs′ History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future. |
|---|---|
| AbstractList | The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future. The bestselling graphic design reference, updated for the digital age Meggs′ History of Graphic Design is the industry′s unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor′s manual, expanded image identification banks, flashcards, and quizzes You can′t master a field without knowing the history. Meggs′ History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future. |
| Author | Alston W. Purvis Philip B. Meggs |
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| Snippet | The bestselling graphic design reference, updated for the digital age
Meggs′ History of Graphic Design is the industry′s unparalleled, award-winning reference.... The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference.... |
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| SubjectTerms | Book design Graphic design (Typography) History |
| TableOfContents | Recent British graphic design -- The rise of Japanese design -- Design in the Netherlands -- The new conceptual poster -- The conceptual book cover -- Design in Spain, Portugal, and Latin America -- A new aesthetic of modern Chinese graphic design -- South Korea -- The Middle East -- A voice from Africa -- 24 The Digital Revolution-and Beyond -- The origins of computer-aided graphic design -- Pioneers of digital graphic design -- Revitalizing editorial design -- The digital type foundry -- Digital imaging -- Interactive media, the Internet, and the World Wide Web -- The digital vanguard -- Design for portable devices -- Motion graphics and film titles -- Typography and the built environment -- New typographic expression -- Letterpress revival -- Epilogue -- Bibliography -- Image Credits -- Index -- EULA 9 Graphic Design and the Industrial Revolution -- Innovations in typography -- The wood-type poster -- A revolution in printing -- The mechanization of typography -- Photography, the new communications tool -- The inventors of photography -- The application of photography to printing -- Defining the medium -- Photography as reportage -- Popular graphics of the Victorian era -- The development of lithography -- The Boston school of chromolithography -- The design language of chromolithography -- The battle on the signboards -- Images for children -- The rise of American editorial and advertising design -- Victorian typography -- 10 The Arts and Crafts Movement and Its Heritage -- The Century Guild -- The Kelmscott Press -- The private press movement -- A book-design renaissance -- 11 Art Nouveau -- The influence of ukiyo-e -- Art nouveau -- Chéret and Grasset -- English art nouveau -- The further development of French art nouveau -- Art nouveau comes to America -- Innovation in Belgium and the Netherlands -- The German Jugendstil movement -- The Italian pictorial tradition -- 12 The Genesis of Twentieth-Century Design -- Frank Lloyd Wright and the Glasgow school -- The Vienna Secession -- Peter Behrens and the New Objectivity -- Design for the London Underground -- Part IV The Modernist Era -- 13 The Influence of Modern Art -- Cubism -- Futurism -- Dada -- Surrealism -- Expressionism -- Photography and the modern movement -- 14 Pictorial Modernism -- Plakatstil -- Switzerland and the Sachplakat -- The poster goes to war -- The maverick from Munich -- Spanish Civil War posters -- Postcubist pictorial modernism -- 15 A New Language of Form -- Russian suprematism and constructivism -- De Stijl -- The spread of constructivism -- 16 The Bauhaus and the New Typography -- The Bauhaus at Weimar -- The impact of Laszlo Moholy-Nagy -- The Bauhaus at Dessau Intro -- Preface -- Preface to the First Edition -- Acknowledgments -- Part I The Prologue to Graphic Design -- 1 The Invention of Writing -- Prehistoric visual communications -- The cradle of civilization -- The earliest writing -- Mesopotamian visual identification -- Egyptian hieroglyphs -- Papyrus and writing -- The first illustrated manuscripts -- Egyptian visual identification -- 2 Alphabets -- Cretan pictographs -- The North Semitic alphabet -- The Aramaic alphabet and its descendants -- The Greek alphabet -- The Latin alphabet -- The Korean alphabet -- 3 The Asian Contribution -- Chinese calligraphy -- The invention of paper -- The discovery of printing -- The invention of movable type -- 4 Illuminated Manuscripts -- The classical style -- Celtic book design -- The Caroline graphic renewal -- Spanish pictorial expressionism -- Romanesque and Gothic manuscripts -- Judaic manuscripts -- Islamic manuscripts -- Late medieval illuminated manuscripts -- Part II A Graphic Renaissance -- 5 Printing Comes to Europe -- Early European block printing -- Movable typography in Europe -- Copperplate engraving -- 6 The German Illustrated Book -- Origins of the illustrated typographic book -- Nuremberg becomes a printing center -- The further development of the German illustrated book -- Typography spreads from Germany -- 7 Renaissance Graphic Design -- Graphic design of the Italian Renaissance -- Italian writing masters -- Innovation passes to France -- Basel and Lyons become design centers -- The seventeenth century -- 8 An Epoch of TypographicGenius -- Graphic design of the rococo era -- Caslon and Baskerville -- The origins of information graphics -- The imperial designs of Louis René Luce -- The modern style -- The illuminated printing of William Blake -- The epoch closes -- Part III The Bridge to the Twentieth Century The final years of the Bauhaus -- Jan Tschichold and the new typography -- Typeface design in the first half of the twentieth century -- The Isotype movement -- The prototype for the modern map -- Independent voices in the Netherlands -- New approaches to photography -- 17 The Modern Movement in America -- Immigrants to America -- The Works Progress Administration Poster Project -- The flight from fascism -- A patron of design -- The war years -- After the war -- Informational and scientific graphics -- Part V The Age of Information -- 18 The International Typographic Style -- Pioneers of the movement -- Functional graphics for science -- New Swiss sans-serif typefaces -- A master of classical typography -- Design in Basel and Zurich -- The International Typographic Style in America -- 19 The New York School -- Pioneers of the New York school -- Graphic design education at Yale University School of Art -- An editorial design revolution -- Editorial design after the decline -- The new advertising -- American typographic expressionism -- George Lois -- 20 Corporate Identity andVisual Systems -- Pintori at Olivetti -- Design at CBS -- Raymond Loewy -- The New Haven Railroad design program -- Corporate identification comes of age -- Programmed visual identification systems -- The Federal Design Improvement Program -- Transportation signage symbols -- Design systems for the Olympic Games -- The Music Television logo -- 21 The Conceptual Image -- The Polish poster -- American conceptual images -- The poster mania -- European visual poets -- Postrevolution Cuban posters -- 22 Postmodern Design -- Precursors to postmodern design -- Early Swiss postmodern design -- New-wave typography -- The Memphis and San Francisco schools -- Retro and vernacular design -- 23 National Visions within a Global Dialogue -- Pentagram, the formative years |
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