Business marketing management : a strategic view of industrial and organizational markets /

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Bibliographic Details
Main Author: Hutt, Michael D.
Other Authors: Speh, Thomas W.
Format: Book
Language:English
Published: Chicago : Dryden Press, 1991
Edition:3rd ed.
Subjects:
marketing > priemyselný trh > rozhodovací podporný systém > logistický systém > reklama > informácie > priemyselný výrobok
odborné publikácie
ISBN:0030205638
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