Handbook of research on ethnic and intra-cultural marketing /

"Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of establishe...

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Bibliographic Details

Corporate Author:	Edward Elgar Publishing
Other Authors:	Brodowsky, Glen H. (Editor), Schuster, Camille P. (Editor), Perren, Rebeca (Editor)
Format:	eBook
Language:	English
Published:	Northampton : Edward Elgar Publishing, 2022
Series:	Research handbooks in business and management series
Subjects:	Marketing. Multiculturalism. Minority consumers. Market segmentation. marketing menšinové kupujúci multikulturalizmus segmentácia trhu elektronické dokumenty
ISBN:	9781800880054 (e-book)
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