Brand protection and the global risk of product counterfeits : a total business solution approach /

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Körperschaft:	Edward Elgar Publishing
Weitere Verfasser:	Wilson, Jeremy M. (HerausgeberIn)
Format:	E-Book
Sprache:	Englisch
Veröffentlicht:	Northampton : Edward Elgar Publishing, 2022
Schlagworte:	Counterfeits and counterfeiting. Branding (Marketing) falzifikáty branding elektronické dokumenty
ISBN:	9781839105821 (e-book)
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