Brand protection and the global risk of product counterfeits : a total business solution approach /

"Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, t...

Full description

Bibliographic Details

Corporate Author:	Edward Elgar Publishing
Other Authors:	Wilson, Jeremy M. (Editor)
Format:	eBook
Language:	English
Published:	Northampton : Edward Elgar Publishing, 2022
Subjects:	Counterfeits and counterfeiting. Branding (Marketing) falzifikáty branding elektronické dokumenty
ISBN:	9781839105821 (e-book)
Online Access:
Tags:	Add Tag No Tags, Be the first to tag this record!