Handbook of research methods for marketing management /

"Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers' experiences of what does and...

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Bibliographic Details

Corporate Author:	Edward Elgar Publishing
Other Authors:	Nunkoo, Robin (Editor), Teeroovengadum, Viraiyan (Editor), Ringle, Christian M. (Editor)
Format:	eBook
Language:	English
Published:	Northampton : Edward Elgar Publishing, 2021
Series:	Handbooks of research methods in management series
Subjects:	Marketing > Management. Research > Methodology. výskum manažment elektronické dokumenty
ISBN:	9781788976954 (e-book)
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