Big Data : A Road Map for Successful Digital Marketing /

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

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Médium: E-kniha
Jazyk:angličtina
Vydáno: Berlin ; Boston : De Gruyter, [2022]
Témata:
Big data.
Internet marketing > Technological innovations.
Internet marketing.
Big Data.
Data Analytics.
Digitales Marketing.
BUSINESS & ECONOMICS / Marketing / General.
big dáta
správanie zákazníkov
analýza údajov
internetový marketing
ISBN:9783110733716
On-line přístup: Získat plný text
Tagy: Přidat tag
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Obsah:
  • Frontmatter
  • Contents
  • Preface
  • Chapter 1 AIC Algorithm for Employee Motivation
  • Chapter 2 Big Data Analytics in Predicting Consumer
  • Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
  • Chapter 4 Customer Vision with Big Data Analytics
  • Chapter 5 Digital Transformation in Real Estate Marketing: A Review
  • Chapter 6 Drivers of Bank Penetration: A Bankers' Perspective
  • Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
  • Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing)
  • Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies
  • Chapter 10 Leveraging Big Data for Digital Marketing
  • Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment
  • Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility
  • Chapter 13 Role of Big Data in Growth of Digital Marketing
  • Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
  • Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century
  • Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies
  • Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature
  • List of Figures
  • List of Tables
  • List of Contributors
  • About the Editors
  • Index

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