Big Data : A Road Map for Successful Digital Marketing /

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

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Bibliographic Details

Format:	eBook
Language:	English
Published:	Berlin ; Boston : De Gruyter, [2022]
Subjects:	Big data. Internet marketing > Technological innovations. Internet marketing. Big Data. Data Analytics. Digitales Marketing. BUSINESS & ECONOMICS / Marketing / General. big dáta správanie zákazníkov analýza údajov internetový marketing
ISBN:	9783110733716
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