Understanding and profiting from intellectual property in international business : strategies across borders /

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next,...

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Bibliographic Details
Main Author: Yang, Deli, 1964- (Author)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, [2021]
Edition:3rd ed. 2021.
Subjects:
Intellectual property.
Intellectual property > Economic aspects.
duševné vlastníctvo
Electronic books.
ISBN:9783030540340, 3030540340
Online Access: Get full text
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Table of Contents:
  • Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning
  • Part I: Intellectual Property Fundamentals
  • Chapter 2. Intellectual Property Theories
  • Chapter 3. Intellectual Property Systems
  • Part II: Intellectual Property Environments
  • Chapter 4. Intellectual Property Impacts Political Economy
  • Chapter 5. The Effects of Political Economy on Intellectual Property
  • Chapter 6. Culture and Intellectual Property
  • Part III: Intellectual Property Management
  • Chapter 7. Managing Intellectual Property Assets
  • Chapter 8. Valuing Intellectual Property
  • Part IV: Intellectual Property Strategies
  • Chapter 9. Internationalizing Intellectual Property
  • Chapter 10. International Licensing and Contracting of Intellectual Property
  • Chapter 11. Global Piracy and Strategic Responses
  • Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings.

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