Global Business Value Innovations Building Innovation Capabilities for Business Strategies /
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this bo...
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| Médium: | Elektronický zdroj E-kniha |
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| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
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| Vydání: | 1st ed. 2018. |
| Edice: | International Marketing and Management Research,
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| Témata: | |
| ISBN: | 9783319779294 |
| ISSN: | 2662-8546 |
| On-line přístup: |
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| Shrnutí: | This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics. |
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| Popis jednotky: | Business and Management |
| Fyzický popis: | XXI, 145 p. online resource. |
| ISBN: | 9783319779294 |
| ISSN: | 2662-8546 |