Global Business Value Innovations Building Innovation Capabilities for Business Strategies /

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this bo...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	International Marketing and Management Research,
Subjects:	Leadership. Marketing. Management. Industrial management.
ISBN:	9783319779294
ISSN:	2662-8546
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