Managing Organizational Crisis and Brand Trauma

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship...

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Hlavní autor: Tafoya, Dennis W. (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing, 2018.
Vydání:1st ed. 2018.
Témata:
Organization.
Planning.
Leadership.
ISBN:9783319607269
On-line přístup: Získat plný text
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Obsah:
  • 1. Organizational Health: The Capacity to Manage Events (and their Downsides) requires an Organizations Steeped in Competent and Capable Individuals
  • 2. Trauma in Organizations: Triggering Organizational Trauma and the Trauma Model
  • 3. Brand Trauma
  • 4. When Trauma isn't a given (When an event that should produce trauma, doesn't.)- 5. Measuring brand trauma
  • 6. Introducing, Re-establishing and Maintaining Order
  • 7. Trauma Never goes away; It Still has to be Managed
  • 8. Conclusions
  • Whether for legal or illegal reasons: Examine results in terms of your Purpose, Performance, and Progress.

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