Managing Organizational Crisis and Brand Trauma

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship...

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Bibliographic Details

Main Author:	Tafoya, Dennis W. (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Organization. Planning. Leadership.
ISBN:	9783319607269
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