Market Driven Political Advertising Social, Digital and Mobile Marketing /

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising e...

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Bibliographic Details

Main Author:	Hughes, Andrew (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	Palgrave Studies in Political Marketing and Management
Subjects:	Internet marketing. Public relations. Great Britain-Politics and government. United States-Politics and government.
ISBN:	9783319777306
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