Impacting the Sensory Experience of Products Experimental Studies on Perceived Quality /

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of...

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Bibliographic Details

Main Author:	Cowen-Elstner, Christine (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Series:	Forschungs-/Entwicklungs-/Innovations-Management
Subjects:	Motivation research (Marketing).
ISBN:	9783658212063
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