Chinese Consumers and the Fashion Market
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues...
Uloženo v:
| Médium: | Elektronický zdroj E-kniha |
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| Jazyk: | angličtina |
| Vydáno: |
Singapore :
Springer Singapore ,
2018.
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| Vydání: | 1st ed. 2018. |
| Edice: | Springer Series in Fashion Business,
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| Témata: | |
| ISBN: | 9789811084294 |
| ISSN: | 2366-8776 |
| On-line přístup: |
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Obsah:
- Part 1: Introduction of the Chinese Fashion Market
- Part 1.1: overview of the Chinese Fashion Market
- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands
- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market
- Part 2: Consumers in the Chinese Fashion Market
- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers
- Part 2.3: fashion consumption vs. sustainability
- Part 3: Modern Vs. Traditional Chinese Consumers
- Part 3. 1: Brand consciousness and fashion consumption
- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness
- Part 4: Challenges and opportunities in the Chinese Fashion Market
- Part 4.1: Are Chinese loyal consumers? -exploration of Chinese multi-brand loyalty
- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand?
- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?. .