Chinese Consumers and the Fashion Market

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Singapore : Springer Singapore , 2018.
Edition:	1st ed. 2018.
Series:	Springer Series in Fashion Business,
Subjects:	Market research. Textile industry. Globalization. Markets.
ISBN:	9789811084294
ISSN:	2366-8776
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