Chinese Consumers and the Fashion Market

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues...

Ausführliche Beschreibung

Bibliographische Detailangaben

Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Singapore : Springer Singapore , 2018.
Ausgabe:	1st ed. 2018.
Schriftenreihe:	Springer Series in Fashion Business,
Schlagworte:	Market research. Textile industry. Globalization. Markets.
ISBN:	9789811084294
ISSN:	2366-8776
Online-Zugang:
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!