Designing Luxury Brands The Science of Pleasing Customers' Senses /

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - gr...

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Bibliographic Details

Main Author:	Derval, Diana (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	Management for Professionals,
Subjects:	Branding (Marketing). Luxury goods industry. Neurosciences. Anthropology. Motivation research (Marketing). International business enterprises.
ISBN:	9783319715575
ISSN:	2192-8096
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