Designing Luxury Brands The Science of Pleasing Customers' Senses /
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - gr...
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Cham :
Springer International Publishing,
2018.
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| Vydanie: | 1st ed. 2018. |
| Edícia: | Management for Professionals,
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| Predmet: | |
| ISBN: | 9783319715575 |
| ISSN: | 2192-8096 |
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