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Designing Luxury Brands The Science of Pleasing Customers' Senses /

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - gr...

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Podrobná bibliografie
Hlavní autor:	Derval, Diana (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing, 2018.
Vydání:	1st ed. 2018.
Edice:	Management for Professionals,
Témata:	Branding (Marketing). Luxury goods industry. Neurosciences. Anthropology. Motivation research (Marketing). International business enterprises.
ISBN:	9783319715575
ISSN:	2192-8096
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Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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