Escalation of Commitment in Internationalization Processes The Role of Bounded Rationality in the Uppsala Model /

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behaviora...

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Hlavní autor:	Röber, Björn (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing, 2018.
Vydání:	1st ed. 2018.
Edice:	MIR Series in International Business,
Témata:	International business enterprises. Industrial psychology. Operations research. Decision making. Behavioral economics. Leadership.
ISBN:	9783319691022
ISSN:	2511-2244
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