Designing Better Services A Strategic Approach from Design to Evaluation /

This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links...

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Bibliographic Details

Main Author:	Foglieni, Francesca (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	PoliMI SpringerBriefs,
Subjects:	Engineering economics. Engineering economy. Management. Industrial management. Service industries. Graphic design.
ISBN:	9783319631790
ISSN:	2282-2577
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