The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should h...

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Bibliographic Details

Main Author:	Denker, Florian (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Series:	Forschungs-/Entwicklungs-/Innovations-Management
Subjects:	Management. Industrial management. Economic policy.
ISBN:	9783658197841
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