Emotional Banking Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks mus...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham :
Springer International Publishing,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schlagworte: | |
| ISBN: | 9783319756530 |
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Inhaltsangabe:
- Chapter 1: Banks Today: The Relationship between Financial Services and Technology
- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles
- Chapter 3: Products vs. Money Moments
- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products
- Chapter 5: What is Emotional Banking?
- Chapter 6: EX: Perspective on Modern Digital Banking
- Chapter 7: Banks and Brands
- Chapter 8: Changing Culture to Build a Brand
- Chapter 9: The "Build a Voice" Program
- Chapter 10: Everyone's a Designer
- Chapter 11: The Intrapreneur Warrior's Guide
- Chapter 12: The "Keep it Real" Program
- Chapter 13: Conclusion.