Emotional Banking Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks mus...

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Bibliographic Details

Main Author:	Blomstrom, Duena (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Finance. Banks and banking.
ISBN:	9783319756530
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