Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television...

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Bibliographic Details
Main Author: Zheng, Jingxuan (Author)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing, 2018.
Edition:1st ed. 2018.
Subjects:
Branding (Marketing).
Management.
Industrial management.
Sports-Economic aspects.
Digital media.
ISBN:9783319903538
Online Access: Get full text
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Table of Contents:
  • 1. Sport, Information, and the Attention Economy
  • 2. The Evolution of Professional Sports as a Multi-sided Market
  • 3. Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
  • 4. Creating a Combined Multi-sided Market and Brand Platform Ecosystem.

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