Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television...

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Hlavný autor:	Zheng, Jingxuan (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Cham : Springer International Publishing, 2018.
Vydanie:	1st ed. 2018.
Predmet:	Branding (Marketing). Management. Industrial management. Sports-Economic aspects. Digital media.
ISBN:	9783319903538
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