Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can l...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:	Customer relations-Management. Motivation research (Marketing). Internet marketing. Big data.
ISBN:	9783319991818
ISSN:	2363-6165
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