Commodities Pricing and the Bulk Trap Learnings from Industries at the Forefront /

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote...

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Bibliographic Details

Main Author:	Andrén-Sandberg, Fredrik (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Marketing. Engineering economics. Engineering economy. Energy policy. Energy and state. Leadership.
ISBN:	9783319724683
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