Bernard Shaw and Modern Advertising Prophet Motives /

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B...

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Hlavní autor:	Wixson, Christopher (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing, 2018.
Vydání:	1st ed. 2018.
Edice:	Bernard Shaw and His Contemporaries
Témata:	Theater-History. Drama. British literature. Communication.
ISBN:	9783319786285
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