Bernard Shaw and Modern Advertising Prophet Motives /

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B...

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Bibliographic Details

Main Author:	Wixson, Christopher (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	Bernard Shaw and His Contemporaries
Subjects:	Theater-History. Drama. British literature. Communication.
ISBN:	9783319786285
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