Bernard Shaw and Modern Advertising Prophet Motives /

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B...

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Hlavný autor: Wixson, Christopher (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydavateľské údaje: Cham : Springer International Publishing, 2018.
Vydanie:1st ed. 2018.
Edícia:Bernard Shaw and His Contemporaries
Predmet:
Theater-History.
Drama.
British literature.
Communication.
ISBN:9783319786285
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