Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfu...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: de Burgh-Woodman, Hélène (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cham : Springer International Publishing, 2018.
Ausgabe:1st ed. 2018.
Schlagworte:
Marketing.
Communication.
Motion pictures and television.
Culture-Study and teaching.
ISBN:9783319779447
Online-Zugang: Volltext
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Inhaltsangabe:
  • 1. Introduction
  • 2. Postmodern Culture, Convergence and Advertising
  • 3. Assemblage Thinking
  • 4. Intensities and the Singular Assemblage: Becomings
  • 5. Intensities and the Singular Assemblage: Time and Space
  • 6. Extensions and the Advertising Suite
  • 7. The Oeuvre as Assemblage
  • 8. The Assembled Advertisement and the Consumer.

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