Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfu...

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Bibliographic Details

Main Author:	de Burgh-Woodman, Hélène (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Marketing. Communication. Motion pictures and television. Culture-Study and teaching.
ISBN:	9783319779447
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