Strategy beyond markets

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, lo...

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Ďalší autori:	De Figueiredo, John M., Lenox, Michael, Oberholzer-Gee, Felix, Vanden Bergh, Richard G.
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Bingley, U.K. : Emerald, 2016.
Edícia:	Advances in strategic management ; v. 34.
Predmet:	Business & Economics > Strategic Planning. Business strategy. Business planning. Strategic planning. Organizational behavior. Podnikateľské plánovanie
ISBN:	9781786350190
ISSN:	0742-3322, 0742-3322 ;
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