Innovation and strategy /

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achievin...

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Bibliographic Details

Other Authors:	Varadarajan, Rajan (Editor), Jayachandran, Satish (Editor)
Format:	eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:	Review of marketing research ; v. 15.
Subjects:	Product management. Marketing. Business & Economics > Marketing > General. Sales & marketing. Riadenie výroby > Marketing
ISBN:	9781787548282
ISSN:	1548-6435 ;
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