Models of branding and their application /

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Bibliographic Details
Main Author:	Mazurek, Marica (Author)
Format:	Book
Language:	English
Published:	Žilina : University of Žilina, 2020
Edition:	First edition
Subjects:	obchodné značky Brand name products marketing riadenie značky produktový manažment Brand management konkurencieschopnosť identita organizácie Competitiveness Corporate identity Product management odborné publikácie Monographs
ISBN:	9788055417059
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Call Number:	A630069
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